GoDigital inspires happiness by connecting creativity to commerce. It is a privately held multi-national conglomerate founded in 2006 by Jason Peterson to address the convergence of media and technology through intellectual property rights management. GoDigital is focused on enhancing the value of music and video through a vertically integrated ecosystem connecting content, community and commerce at consumer passion points. Select business units include Cinq Music, GoDigital Brands, GoDigital IP Funding, NGLmitú, and Sound Royalties,.
Cinq Music Group is a leading independent music label focused on creating, publishing, marketing, and monetizing music. Cinq has earned four Grammys, numerous Gold and Platinum certifications, and multiple #1 hits. The company’s diverse catalog spans both English and Spanish language music, featuring prominent artists across various genres with a market-leading position in Regional Mexican and Latin Music.
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GoDigital IP Funding is an acquirer of recorded music, music compositions, and name, image and likeness rights for durable culturally significant catalogs. GDIP provides music rights investors an opportunity to have direct non-operating bankruptcy remote exposure to well seasoned, high alpha, low beta assets.
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AdShare, the leading social media rights manager, enables content sharing while protecting copyrights. Using its proprietary HAWK technology, AdShare monetizes fan engagement on YouTube, Facebook, TikTok, and SoundCloud, generating over 100 billion annual views. Clients include YG, Kakao M, Times Music India, Cube, JVR, Golden Dynamic, and more.
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Sound Royalties empowers music creators by fueling their artistry with royalty advances ranging from $5,000 to over $20 million. They partner directly with artists, producers, and songwriters, providing access to their future earnings from various sources, including labels, distributors, publishers, and performance rights organizations (PROs) like SoundExchange, BMI, ASCAP, and SESAC. This allows creators to maintain ownership and control of their music while accessing capital to further their careers. Sound Royalties has a proven track record of supporting thousands of music professionals, from emerging talent to Grammy-winning and platinum-selling artists.
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NGLmitú, the #1 multi-platform entertainment and lifestyle network for US Latino audiences, connects, empowers, and authentically represents Latino culture. Formed by GoDigital through the merger of NGL Collective and mitú, it’s the leading platform for brands targeting young Hispanics—the fastest-growing US consumer segment. Consistently top-ranked by Comscore, NGLmitú also boasts the largest community among young Hispanics, exceeding 15 million.
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GoDigital Brands is the merchandising and commerce division of GoDigital. It inspires happiness by delivering compelling brand experiences that sit at the intersection of style, function, and value. Brands has the capability to conceptualize, develop, manufacture, wholesale, license, and retail consumer products including apparel and hard goods on behalf of GoDigital’s intellectual property, artists and repertoire, and partners.
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ContentBridge, GoDigital’s core technology, provides leading digital supply chain software to media studios, networks, and retailers. Its flexible, API-enabled workflow engine automates distribution readiness, ingest/conformance, asset management, and global media/metadata delivery. Available in the cloud or on-premise, ContentBridge is an approved encoding vendor for all major digital retailers.
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YogaWorks is a leading yoga studio and online platform offering a wide variety of yoga classes for all levels. It is the world’s most influential source for authentic, live and on-demand yoga classes and instruction. With a focus on quality instruction and diverse styles, they aim to make yoga accessible to everyone and help people achieve their best selves through mindful movement.
See moreAt GoDigital, we look to inspire happiness by connecting creativity to commerce. We’re committed to doing business in a way that benefits everyone involved, not just our shareholders. That means focusing on our customers, employees, suppliers, and the communities where we operate.
What does that mean for you? It means we’re committed to:
We’re playing the “infinite game,” which means we’re dedicated to building a lasting community where creativity and commerce flourish together.
The company was founded in 2006 by Jason Peterson to address the convergence of media and technology through innovation in intellectual property rights management. In 2000, Jason forecast the paradigm shift from physical goods to digital goods and the convergence of Walkman’s, MP3 players, and phones. Today, GoDigital has a vision for the continued convergence of content, community, and commerce with music at the core. Market participants with lasting, culturally significant work and strong connections to their audience are in a great position to thrive, even with big tech companies using content in different ways. At GoDigital, our focus is on enhancing brands and their content by building a connected system that brings together content, community, and commerce at the moments that matter the most. Some of the company’s milestones are below.
2005
GoDigital is an early pioneer of digital music licensing with its first IP: Master P and New No Limit Records
2006
GoDigital creates ContentBridge, the first cloud based digital media supply chain automation system for music, movies, television and advertising.
2007
AdShare becomes the first YouTube monetizer for music. AdShare is quickly globally dominant in this area, with more than 50% of the Korean music market.
2008
GoDigital creates movie distribution division and is one fo the first independent Netflix partners.
2009
GoDigital commercializes ContentBridge,
2011
GoDigital Movie Distribution merges with Might Entertainment and is sold to Preferred Ventures.
2012
Disney selects ContentBridge to be the backbone of its next generation digitl supply chain for movies
2012
GoDigital launches Cinq Music to provide major label caliber services to independent artists and songwriters.
2016
Cinq Music purchases the catalog of rapper T.I. in a landmark anti-trust divestment on the heels of EMI being broken up
2017
GoDigital raises $20M and invests it into music IP managed and distributed by Cinq Music.
2018
GoDigital signs Janet Jackson to a record deal
2019
GoDigital raises $40M and buys Beluga Heights including the Jason Derulo and Sean Kingston catalogs for Cinq Music
2020
GoDigital buys leading LatinX network mitu
2021
GoDigital buys YogaWorks
2021
GoDigital buys Sound Royalties, the largest music royalty finance company in the market
2021
GoDigital raises $100M for music rights. Cinq Music acquires Daddy Yankee’s catalog in a landmark acquisition structure
2022
GoDigital buys NGL Collective and merges it with mitu to create NGLmitu, the #1 Comscore rated multiplatform network with LatinX audiences.
2022
GoDigital buys Eastern Mountain Sports for GoDigital’s brand management division.
2023
GoDigital raises $250MM for music rights acquisitions
GoDigital Media Group has developed an ecosystem approach and continues to innovate for tomorrow’s business universe. What is now commonly referred to as the “three C’s” approach – content, community, and commerce, creates both a directional flow for the customer journey that fosters direct revenue growth, as well as an ecosystem that operates in a flywheel effect to the benefit of all components. This is what creates an infrastructure like business with a technology-based upside.
Content: Evergreen IP is a validated, scalable model with strong fundamentals. IP becomes content that drives first-party consumer interaction and millions of individual first-party data points and profiles.
Community: People connect through the content and activities they engage. Cultivating those communities generates more revenue and prevents disintermediation.
Commerce: Commerce is driven by need, and by a sense of connection – funneling our communities into commerce drives higher conversion rates at lower costs
The ecosystem isn’t just a one-way funnel, it also feeds back into a loop. Commerce creates a sense of community through shared purpose. Monetization of IP fuels greater overall value. The entire system operates as a flywheel with multiple drivers of growth within and across businesses. And we have an 18-year proven management track record without traditional founder limitations.