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I help leaders make the right decisions.

One thing never changes: big decisions confront leaders every day.

I guide my clients and friends to make The Safest Boldest Decision—the most decisive move against the opportunity cost of risk.

My process helps you move forward and control your future instead of reacting to it.

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Philosophies

  • Make the safest, boldest decision
  • Diversify your information flow
  • This is not a crisis-driven world
  • Control the narrative
  • Give me something new
  • Listen to the assistants
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Clients

Writings

By Craig GreiweJuly 23, 2020

COVID-19 & The Six Stages of Societal Change: A map of the intersection of current events, human behavior, and likely societal impact based on prior research and current consumer behavior

The Six Stages of (Game-Changing) Crisis Impact on Society Depending on the size and scale of the event, one or more of these stages may […]

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By Craig GreiweJuly 23, 2020

Decisions, Decisions: Challenges confronting businesses and brands in a multi-crisis world and the framework to move forward

A DIVIDE UNLIKE ANY OTHER Imagine if only half of America had undergone World War II. Imagine if only half of America had experienced the […]

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By Craig GreiweJuly 22, 2020

A Tale Of Two Countries: How Marketers and Advertisers Can Bridge A Multi-Crisis World

Imagine if only half of the country had experienced the Great Depression or World War II. Imagine if only half the country experienced September 11, […]

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By Craig GreiweJuly 22, 2020

Understanding “The Six Stages Of Societal Change” Surrounding The Global Crisis Will Help The Country Navigate Its Way Through The COVID-19 Pandemic

The impact of COVID-19 is clearly deep and substantial.  But our policymakers seem content to argue only over immediate decisions, without agreeing to one, fundamental […]

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By Craig GreiweJuly 22, 2020

COVID-19 Should Inspire Us to Engineer a Better Future for Everyone

COVID-19 is an incredible tragedy, one that even if not avoidable, could have been handled exponentially better.  However, the story of COVID-19 and its impact […]

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