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By Craig GreiweJuly 23, 2020

COVID-19 & The Six Stages of Societal Change: A map of the intersection of current events, human behavior, and likely societal impact based on prior research and current consumer behavior

The Six Stages of (Game-Changing) Crisis Impact on Society Depending on the size and scale of the event, one or more of these stages may […]

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By Craig GreiweJuly 23, 2020

Decisions, Decisions: Challenges confronting businesses and brands in a multi-crisis world and the framework to move forward

A DIVIDE UNLIKE ANY OTHER Imagine if only half of America had undergone World War II. Imagine if only half of America had experienced the […]

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By Craig GreiweJuly 22, 2020

A Tale Of Two Countries: How Marketers and Advertisers Can Bridge A Multi-Crisis World

Imagine if only half of the country had experienced the Great Depression or World War II. Imagine if only half the country experienced September 11, […]

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By Craig GreiweJuly 22, 2020

Understanding “The Six Stages Of Societal Change” Surrounding The Global Crisis Will Help The Country Navigate Its Way Through The COVID-19 Pandemic

The impact of COVID-19 is clearly deep and substantial.  But our policymakers seem content to argue only over immediate decisions, without agreeing to one, fundamental […]

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By Craig GreiweJuly 22, 2020

COVID-19 Should Inspire Us to Engineer a Better Future for Everyone

COVID-19 is an incredible tragedy, one that even if not avoidable, could have been handled exponentially better.  However, the story of COVID-19 and its impact […]

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Media Coverage


Opinion: The new golden rule in marketing (spoiler: it’s not about you)

In the past few weeks, brands have been stumbling over each other to put out commercials, email blasts and social posts as they try to adapt to the...

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Coping With COVID-19 Crisis: R&C PMK’s Craig Greiwe On Who’ll Play The Lew Wasserman Role To Lead Hollywood Through This Mess

Craig Greiwe, Chief Strategy & Transformation Officer at Rogers & Cowan PMK focuses on the need for leadership & coordination in a titan-less, COVID-19 Hollywood, asking for a...

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More Short Films Join the Awards Campaign Race

What would you do if a heat-and-serve lasagna arrived at your door along with a screener for a short film? The people who sent it hope you’ll pop the lasagna...

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Rogers & Cowan/PMK shuffles team with post-merger promotions

ogers & Cowan/PMK has made a series of promotions that largely wrap up the merger of Rogers & Cowan and PMK-BNC that began in July. The Interpublic Group firm has...

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Variety’s Digital Marketing Impact Report 2019

An immersive map about climate change projected inside the U.N. General Assembly Hall was a coup arranged by Greiwe for client Verizon. The Los Angeles-based Greiwe works...

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Craig Greiwe Named Chief Strategy, Transformation Officer at Rogers & Cowan/PMK

Craig Greiwe will take on the role of chief strategy and transformation officer at Rogers & Cowan/PMK, one of the first big steps at the starry public-relations and marketing...

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Awards


Bulldog Awards

2020 Wow Campaign, Silver; 2019 Agency Professional under 40, Silver; 2018 Agency Professional under 40, Gold

Cannes Lions

2019 Grand Prix for Entertainment, 3 Gold, 1 Silver

Cynopsis digital

2017, 2018, 2019 “Digital It List;” 2018 Adtech Tool of the Year

Digiday

Agency-Client Collaboration of the Year, 2018 Finalist, 2019 Winner, 2020 Winner; Content Marketing Agency of the Year, 2019 Finalist, 2020 Winner

IN2 Sabre Awards

2019, Innovator of the Year, Finalist

PR News

2018, Marketer of the Year, Winner; 2018, Digital Firm of the Year, Winner; 2018 Digital Leader of the Year, Finalist; 2018 Marketing Team of the Year, Finalist; 2018, Digital Video of the Year, Winner; 2018 Brand Campaign of the Year, Winner; 2018 Viral Campaign of the Year, Winner

PR Week

2019, Agency Professional of the Year, Finalist; 2018 Marketer of the Year, Finalist

PRovoke

2020 Entertainment Campaign of the Year, Winner; 2020 Digital Media Agency of the Year, Finalist; 2020 Entertainment Campaign of the Year, Finalist; 2020 Special Event of the Year, Finalist

Variety

2019 Digital Impact Report