Just some of the work I’ve been privileged to lead. Hover to learn more...
Shifting Kobe Bryant from the world’s greatest athlete to a pre-eminent storyteller for children—winning an Oscar and delivering 5 New York Times Best Seller Books in under 16 months
Debuting Verizon Media’s rebrand and consumer offering, with the first-ever branded content and AR experience at the UN General Assembly; a social-good theatrical film to global audiences; a #1 music video on climate change; and winning the Digital Media Brand of the Year.
Bringing Johnson & Johnson into the content world to build and share its brand equity by delivering them the first-ever official selection for a branded content film by the Cannes Film Festival
Delivering a 400% ROI for the critically-savaged movie Gotti by redefining consumer targeting and messaging, including through a new digital adtech that virtually eliminated fraud and creative that drew stronger emotional reactions
Redefining teams from the start to drive creative perspective and differential POV– with a staff that is 65% female, 50% people of color, and 35% LGBT.
A deeper dive into my latest works
WIZENARD
Turn America's most famous athlete into America's most famous storyteller
Watch the case study