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By Craig GreiweJuly 23, 2020

COVID-19 & The Six Stages of Societal Change: A map of the intersection of current events, human behavior, and likely societal impact based on prior research and current consumer behavior

The Six Stages of (Game-Changing) Crisis Impact on Society Depending on the size and scale of the event, one or more of these stages may […]

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By Craig GreiweJuly 23, 2020

Decisions, Decisions: Challenges confronting businesses and brands in a multi-crisis world and the framework to move forward

A DIVIDE UNLIKE ANY OTHER Imagine if only half of America had undergone World War II. Imagine if only half of America had experienced the […]

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By Craig GreiweJuly 22, 2020

A Tale Of Two Countries: How Marketers and Advertisers Can Bridge A Multi-Crisis World

Imagine if only half of the country had experienced the Great Depression or World War II. Imagine if only half the country experienced September 11, […]

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By Craig GreiweJuly 22, 2020

Understanding “The Six Stages Of Societal Change” Surrounding The Global Crisis Will Help The Country Navigate Its Way Through The COVID-19 Pandemic

The impact of COVID-19 is clearly deep and substantial.  But our policymakers seem content to argue only over immediate decisions, without agreeing to one, fundamental […]

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By Craig GreiweJuly 22, 2020

COVID-19 Should Inspire Us to Engineer a Better Future for Everyone

COVID-19 is an incredible tragedy, one that even if not avoidable, could have been handled exponentially better.  However, the story of COVID-19 and its impact […]

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