Opinion: The new golden rule in marketing (spoiler: it’s not about you)
In the past few weeks, brands have been stumbling over each other to put out commercials, email blasts and social posts as they try to adapt to the...
Read the ArticleCoping With COVID-19 Crisis: R&C PMK’s Craig Greiwe On Who’ll Play The Lew Wasserman Role To Lead Hollywood Through This Mess
Craig Greiwe, Chief Strategy & Transformation Officer at Rogers & Cowan PMK focuses on the need for leadership & coordination in a titan-less, COVID-19 Hollywood, asking for a...
Read the ArticleMore Short Films Join the Awards Campaign Race
What would you do if a heat-and-serve lasagna arrived at your door along with a screener for a short film? The people who sent it hope you’ll pop the lasagna...
Read the ArticleRogers & Cowan/PMK shuffles team with post-merger promotions
ogers & Cowan/PMK has made a series of promotions that largely wrap up the merger of Rogers & Cowan and PMK-BNC that began in July. The Interpublic Group firm has...
Read the ArticleVariety’s Digital Marketing Impact Report 2019
An immersive map about climate change projected inside the U.N. General Assembly Hall was a coup arranged by Greiwe for client Verizon. The Los Angeles-based Greiwe works...
Read the ArticleCraig Greiwe Named Chief Strategy, Transformation Officer at Rogers & Cowan/PMK
Craig Greiwe will take on the role of chief strategy and transformation officer at Rogers & Cowan/PMK, one of the first big steps at the starry public-relations and marketing...
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